As Thrive’s ad spend grew, traditional payment limits often blocked campaigns.
With Husk, Thrive stays funded, avoids extra costs, and drives consistent online revenue.
Snapshot
- Company: Thrive Beer
- Industry: Functional alcohol-free beer (ecommerce)
- Use Case: Advertising spend management and liquidity
- Solution: Husk virtual cards and dynamic limits
- Outcome: Uninterrupted ads, better cash flow planning
Introduction
Thrive Beer is a Belgian e-commerce scaleup reinventing how people discover and enjoy premium functional beers with added health benefits.
Their success recently enabled them to close a successful crowdfunding campaign. As Thrive gained traction online, scaling their advertising quickly became critical to reaching new customers.
However, legacy payment methods held them back, creating bottlenecks in growth.
The challenge:
For a fast-scaling D2C brand like Thrive Beer, speed and flexibility in marketing spend is everything. Yet their existing financial setup wasn’t built for growth and came with costly limitations:
- Ad spend bottlenecks: Traditional cards would hit monthly spend limits, forcing Thrive to pause campaigns at peak moments.
- Expensive payment fallbacks: When cards failed, backup options like PayPal added 3-5% fees, instantly eating into margins.
- Cash crunch risk: Ad spend is front-loaded, while revenue returns only after sales, leaving a working capital gap.
- Lack of flexibility: Without reliable access to credit, Thrive risked slowing down its customer acquisition engine.
Laurens, the founder knew he needed a smarter financial partner to back their growth ambitions.
The solution:
To ensure cash flow never limited growth, Thrive Beer partnered with Husk to modernize how its advertising spend was managed. Instead of relying on traditional bank cards, Thrive issued dedicated virtual corporate cards through Husk exclusively for ad platforms. This allowed advertising spend to remain clearly separated from other business expenses, making tracking, reconciliation, and admin significantly easier.
As Thrive scaled its ecommerce operations and increased investment in paid media, Husk’s adaptive risk engine removed the constraints of fixed card limits. Spend capacity adjusted dynamically in line with the business’s growth, ensuring campaigns could scale without interruptions or manual limit increases.
By using Husk as its primary payment gateway, Thrive also eliminated the need for PayPal as a fallback option, avoiding thousands of euros in unnecessary transaction fees.
In addition, Husk’s flexible 30-day payment terms improved cash flow, allowing Thrive to generate revenue from campaigns before settling ad costs.
Finally, Husk’s real-time dashboard gave the founder full visibility and control over every euro spent across campaigns. Spending limits could be adjusted instantly, providing confidence, transparency, and the agility needed to support continued growth.
The results:
With Husk, Thrive Beer transformed their ad spend efficiency and cash flow management:
- +50% more ad budget deployed monthly compared to their old setup, without hitting restrictive card limits.
- €7,200 yearly savings by cutting PayPal fallback fees.
- Zero downtime in campaigns because ads kept running even during peak promotional weeks.
- 8+ hours saved per month on manual tracking and reconciliations.
"With Husk, we never worry about campaigns stopping or paying excessive fees again. The built-in credit frees up our cash flow, while the dashboard puts us fully in control. Husk is a true growth partner for Thrive Beer."
– Laurens D’Hoore, founder Thrive Beer
Ready to scale your growth without hitting financial limits?
Thrive Beer’s success shows how ambitious consumer brands can stay in control of ad spend, cut unnecessary costs, and access credit exactly when they need it.
👉 If you’re a European e-commerce or tech company ready to unlock the same benefits, it’s time to talk to Husk.
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